If you’ve ever bought anything online, do you remember making a little online research using some Google searches and going through the reviews just to make sure you buy the right thing?
Before the advent of online media, we always checked with some people we think are knowledgeable before making a buying decision or decisions in this regard.
Today, whether you are going for a job interview, or looking to make a business deal – either you make a Google search to find more or your prospective employer / partner doing the same activity on you.
The point is, your reputation these days, is more important than ever. Reputation you reach your destination before you do and that is why you Personal Branding is very important at this time.
What Is Personal Branding?
Personal Branding is how you market yourself. This is something that relates to your reputation. This refers to the way your peers see you. Some of the questions below can create clouds will clear your doubts about personal branding in your case.
1) What ideas emerged in another objection after hearing your name?
2) What do you represent?
3) Are you an expert in what you do?
4) Are you trustworthy?
5) [and most] What are you fighting for?
Gone are the days when Branding limited to celebrities. Everyone has a brand value and social media makes it so important for you to build your brand reputation so that you can have your value in the marketplace.
How Is Your Personal Branding?
Companies spend a lot of money and their efforts to build brand value for themselves online. Employers, therefore, must focus on the benefits of this trend and build brand identity and leverage social media on their own to influence the market.
Among the many ways, let’s keep this discussion with social media tools and technologies and how you can use it in a way that is appropriate for your Personal Branding.
Here are some basic steps to begin to build your brand values online using social media channels:
1) Create your Facebook profile: According to reports, Facebook’s population is of worldwide was in 1804. So it is one powerful way to make your online presence.
Organize your Facebook profile if you do not own one. Remember that anything you say or do online becomes public record of your personal brand.Keep eagle eye on what you post / update / like.
2) Set your Google+ profile: Until now, Google holds the number one position as the search engine. So do not underestimate the ability of Google+ to add speed to your Brand Value rocket.
If you have a Google account (Gmail account), you’re already in Google+. So take the time to tweak your Google+ profile. When you log in your Google account, you can find a selection of your Google+ account as a ‘+’ followed by your name.
3) Set up your Twitter account: Twitter is a micro-blogging service where you can share insights and links on topics that indicate areas of professional expertise and knowledge. Write Twitter bio you describe yourself in 160 characters or less. Follow the influential people of your industry. Provide a link to your resume online in the website field of your account.
4) Set up your LinkedIn profile: This should be the first stop you if you’re a student or a professional. This is the closest thing your resume online. You must set up your LinkedIn profile carefully. Filling in the profile completely.
Do not skip any thoughts or details. Default title describe your current positions. You can and must change it manually if you are not satisfied with the look of your main profile. Your summary should include a brief paragraph summarizing your work experience and your career aspirations.
5) set up your blog/website: this is the most powerful step of all. After your social profiles on all the major social networking sites are in place, began to create original images for your people. It was a great beginning.
However, there is more to personal branding than having
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